COURSE cREATOR OS FOUNDATIONS
The Course That Teaches You How to Build a Self-Scaling Course Business That Runs Without You
Scaling your education business isn’t about more launches or hiring VAs faster. It’s about installing real systems.
This is the step-by-step blueprint to build your Course Operating System—so your business can scale without breaking.
Build a Real Ecommerce Backbone— Not Just a Storefront
Selling your course isn’t the same as running a business. If your backend is chaos—your operations, delivery, and team—your growth will collapse under its own weight.
This course gives you the full foundation to:
Consolidate your tools, docs, tasks, and team comms into one centralized Course OS
Give your VA, ops manager, or team a clear playbook so they stop coming to you for every decision
Track marketing, enrollment, fulfillment, and revenue KPIs without opening 10 tabs
Fix delivery gaps, communication breakdowns, and decision bottlenecks
Use frameworks built specifically for online course creators—not retrofitted from SaaS or agencies
Know what roles to hire (and when), so you grow intentionally—not reactively
Set decision-making protocols so your team can move forward without you
Finally stop managing chaos—and start managing your actual business
"My results have been phenomenal!"
"I made more profit on my last launch than I did in my entire year before. If you are looking for a way to grow your business, hire Janez. He is awesome!"-Brooke Moss
"If you're not working with Janez now, you better get it started..."
"Because you're going to be blown away by the results you're going to see in your business." - Alena Wilson
"Janez was able to give me so many insights, so quickly, from things that all the other experts I've worked with never talked about or understood.
He's a great person to work with, a really fun guy to speak with, and amazing to have as an extra set of eyeballs on your business." - Anthony Metivier
Tell Me If this Sounds Familiar...
Hey creator,
Let me guess...
You wake up already behind—playing catch-up on issues that stacked up while you were trying to get some rest.
A student’s locked out of the portal.
Your VA is asking for launch assets you thought were already done.
Someone in your community is tagging you for help—again.
And your team? They’re stuck… waiting for you to make a call before they can move anything forward.
You haven’t touched your content pipeline in weeks—because you're buried in Slack threads, Airtable comments, and 27 browser tabs.
You’ve got Circle, Kajabi, ClickUp, Stripe, and three half-written SOPs open…
But nothing moves unless you personally push it.
And here’s the kicker:
You started this business for freedom.
But lately, it feels more like you’ve built yourself a box.
What If Your Day Looked Nothing Like It Does Now?
You open your laptop—and there’s no fire waiting for you.
No “Where’s the link?”
No “Is the webinar page ready?”
Just a clean dashboard showing what’s moving, what’s stuck, and who’s already on it.
You’re not chasing updates—because your ops lead already sent the weekly report.
The bottlenecks? Already flagged, with next steps assigned. You didn’t have to ask.
You’ve got 3 hours blocked this morning to build your next offer—or take the afternoon off.
And nobody pings you.
Because everyone knows their role, their metrics, and their ownership.
You spend the rest of the day thinking, creating, or resting.
No chaos. No Slack floods. Just space to breathe—and lead.
And yeah… you close your laptop by 5pm and actually enjoy dinner.
Of the two versions of your day—the one you live, and the one you just imagined...
Which one’s actually sustainable?
If the second one feels out of reach, here’s the truth:
It’s not a fantasy. But it does require structure.
And it starts by addressing what’s really holding your business back.
Why Most Course Businesses Plateau—
And Most Creators Burn Out
The biggest threat to your business isn’t competition.
It’s operational complexity.
Every time your audience grows, so do the moving parts.
And every time you manage it manually, you make the business more dependent on you.
At first, it feels like control.
But eventually? It becomes a bottleneck.
You’re approving slides.
Checking the LMS.
Troubleshooting a Zapier connection.
Answering tech questions mid-launch.
And still somehow trying to coach students, post content, and write your next email sequence.
None of that scales.
And the uncomfortable truth?
If your growth depends on your personal involvement—it’s not actually growth.
You don’t need to work harder.
You need something different.
You need infrastructure.
You need the operating system your course business never had.
That’s exactly what this course helps you build—before the growth you’ve earned becomes the thing that breaks you.
What You’re Missing Isn’t More Time.
It’s an Operating System.
Most creators don’t burn out from a lack of ambition.
They burn out because their business isn’t built to scale.
What you need isn’t more hours in the day.
It’s a structure that keeps your team, tools, and tasks moving—without you duct-taping everything together.
That’s what a Course Creator OS is.
It’s not software. It’s the invisible backbone that holds your business together as it grows.
Your business already has an OS right now. It’s just a broken one.
Right now, it’s probably a messy mix of Slack pings, random check-ins, untracked tasks, and your brain as the central hub.
And that’s the problem.
You’re selling high-ticket offers, filling your group program, maybe even growing your team…
But the back end is chaos.
And it shows up everywhere:
You’re following up with your copywriter for deadlines.
Your VA is asking where the onboarding checklist is.
Your “quick weekly meeting” has turned into a confused 60-minute circle.
This isn’t what freedom was supposed to feel like.
A real Course Creator OS doesn’t just patch the symptoms. It replaces the chaos with a system that scales.
Here's how:
Marketing Systems
No more guessing which funnel is working or hoping your webinar performs.
You’ll install structured campaigns, clear KPIs, and reporting systems that drive enrollments—without you micromanaging every single ad, email, or sales page.
Operational Systems
Your fulfillment, student experience, and backend should not live in your inbox.
We’ll help you build a real delivery engine—one that runs consistently and predictably, whether you're launching live or selling evergreen.
Leadership Systems
You can’t be the team’s task manager, and decision engine forever.
With scorecards, roles, and weekly rhythms in place, your team knows what to do, how to do it, and how to win—without you on every call.
If your business doesn’t have these three pillars in place—Marketing, Fulfillment, and Leadership—then yes, technically you have a system...
But it’s duct-taped together. And it’s completely dependent on you to keep it going.
That might work when you’re solo and doing $10–20k/month...
But at scale? It cracks.
And when the system cracks—you’re the one patching it at midnight.
You can’t grow a thriving course business with a backend made of half-built SOPs, Google Docs, and whatever’s still stuck in your head.
To actually step out of the weeds, you don’t need a better funnel.
You need a better foundation.
What If the Real Problem Isn’t You—
It’s How the Business Was Built?
Most creators think the problem is them.
“I’m not organized.”
“I’m bad at hiring.”
“I’m not ‘operations-minded.’”
But what if the problem isn’t your effort?
What if it’s the architecture behind your business?
When your foundation is fragile, even small wins create pressure.
And instead of enjoying your growth—you’re buried under it.
Here’s how you know your setup is holding you back:
- You’re managing everyone but leading no one
- You hire help, but it just adds more confusion
- You keep adding tools, but nothing feels more streamlined
- Projects stall because ownership is unclear
- Everything runs on gut feel, DMs, and your personal energy
- Revenue’s up—but so is your stressYou’re asking yourself: “Why does this still feel so hard?”
When You Shift from Creator-Powered to System-Powered ...
- Your team knows their roles, their KPIs, and what “done” looks like
- You’re no longer the middleman for every edit, update, or request
- Content, support, and launch cycles become repeatable
- You gain real hours back—not by hiring more, but by getting organized
- Clarity replaces chaos—and growth finally feels sustainable
- And for the first time in a while... you’re not just running a business—you’re leading it
That’s the transformation this course is built to create.
Stop Trading Your Life for Your Business
Let’s be honest: If you had to step away for 10 days—would your program still run?
Would students get onboarded?
Would your team know what to do?
Would anything move without you?
If the answer is “no” or even “maybe,” then you didn’t build a business. You built yourself a job.
One that’s full-time stress with part-time leverage.
You’re the bottleneck.
Everything runs through you. And that means it doesn’t scale.
The real issue?
Nobody taught you how to build the machine behind the course. You learned how to sell, how to teach, maybe even how to launch…
But no one showed you how to build a real, systemized, founder-independent asset.
That’s where most creator courses fall short.
They give you tactics. We give you a system.
The Course Creator OS Foundations course doesn’t just teach you theory.
It helps you install a business backbone that actually works.
What that looks like:
- Your team updates you with progress instead of questions
- Your calendar fills with strategy—not fire drills
- Your fulfillment stays smooth—even when your funnel spikes
- You finally unplug—without everything falling apart
And no, it’s not about hiring a bigger team.
It’s about making your existing team work better—because you gave them the structure they needed.
We guide you through the entire implementation.
You bring the course.
We’ll help you build the business behind it.
Let’s stop trading your life for your launch calendar.
It’s time your business worked for you—not the other way around.
Janez Sebenik
Co-Founder and CEO - Online Course Agency
Every System a Course Business Needs—Mapped into One Clear, Connected Framework
Most creators are stuck not because they’re lazy or doing the wrong things— but because they’ve never installed the right systems to take their place.
We don’t believe in surface-level hacks. We believe in structure.
A structure that gives you clarity, control, and breathing room.
This is the Course Creator OS:
A complete view of how your business should run—across the 3 areas that drive everything:
Every process. Every system. Every priority fits inside this structure.
No more guesswork.
No more “what’s missing?”
No more trying to scale with a broken foundation.
This is how you stop doing everything yourself—
and start building something bigger than you.
DON't Just TAKE OUR WORD FOR IT...
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Course Breakdown
Let’s Build the OS That Gets You Out of the Weeds
Over 10 modules, you’ll install the operating system your course business has been missing—one layer at a time. Each step moves you closer to a business that grows without you being in every meeting, funnel, or inbox thread.
Module 1
Orientation & End Game
Before we build your systems, we define what freedom actually looks like.
Most creators can't imagine a business that doesn't depend on them. This module zooms out to show you that version.
You'll map your “Success Picture” and see the full OS you’re about to build—so every template, SOP, and task has context.This isn’t about fixing chaos. It’s about designing what scalable clarity actually looks like.
Module 2
Build Your Course Business Command Center
If your business lives in your brain, it's already broken.
Right now, you’re likely running on memory, Google Docs, and Slack threads. This module fixes that.
You’ll build your “Command Center”:
Org chart and team roles (even if it’s just you + 1 VA)
Offer suite mapped out
Tech stack + tool links centralized
Partner and contractor logs
Finally, your business will live in one place—not scattered across 19 tabs.
Module 3
Map Your Customer Acquisition System
Your funnel isn’t broken—it’s just undocumented.
Whether you run live launches, evergreen flows, or lead magnets—you need a complete map.
This module helps you:
Visualize how strangers become students
Assign ownership across ads, emails, webinars, and DMs
Spot what’s working and what’s wasting effort
You’ll walk away with a clear Customer Acquisition Map to guide decisions and hand off execution confidently.
Module 4
Map Your Offer & Content Development System
No more last-minute launches or guessing what to build next.
Most creators develop in panic mode.
We’ll build a repeatable system to create and launch content or offers with intention—not burnout.
You’ll systemize:
How ideas move from brainstorm → validated offer
How content and curriculum get created, reviewed, and shipped
How you prep for launches (without staying up till 2am)
This is your “Content Engine” blueprint.
Module 5
Map Your Fulfillment & Delivery System
Student experience is what keeps people coming back. Make it repeatable.
In this module, we map the full journey from purchase → transformation.
You’ll define and document:
Onboarding flows
Community management SOPs
Support, handoffs, replays, certificates, and coaching touchpoints
Your team will stop asking, “Where’s the link?”—and students will stop asking, “What’s next?”
Module 6
Build Your Ecommerce KPI Dashboard
If you can’t measure it, you can’t fix it.
Most course businesses run blind. Metrics live in Kajabi, Stripe, Slack, Airtable… and your gut.
You’ll build a simple dashboard showing:
Funnel performance
Revenue + refund metrics
Fulfillment stats (completion, support, churn)
And most importantly: who’s accountable for what.
Module 7
SOPs That Actually Get Used
Document it once. Never explain it again.
We’ll help you identify the 20% of processes that cause 80% of delays—and document them with our proven SOP templates.
You’ll build a searchable library that includes:
Launch prep
Content review
Community support
Weekly workflows
Your team will finally have a playbook—and stop pinging you with every question
Module 8
Set Real Goals That Drive Action
This isn’t about vision boards. This is about execution.
You’ll translate big-picture goals into real, trackable priorities—so your team knows what to work on (and what to ignore).
You’ll create:
Quarterly + annual goalsWeekly execution rhythms
A simple company calendar to keep momentum.
Module 9
Design Your Weekly & Monthly Rhythm
Your team shouldn’t be winging it. Neither should you.
Pointless meetings kill time. Good meetings create momentum.
We’ll design your rhythm for:
Weekly ops huddles
Monthly performance reviews
Async check-ins (Slack, Loom, ClickUp)
Templates included. No fluff. Just structure that sticks—and meetings that actually move the business forward.
Module 10
Optimize & Improve—Every 90 Days
Your Course Creator OS isn’t static. It’s a living system.
Building your OS is just the beginning. Staying ahead means constant improvement.
In this final module, you’ll set up your feedback loop:
- Scorecards to flag issues.
- SOP reviews to prevent drift.
- Quarterly reviews to reset and refocus.
We’ll show you how to create a culture of continuous improvement—so your business doesn’t stall out at the next growth milestone.
You’ll walk away with your next 90-day roadmap already in motion.
A Look Inside
Your New Operating System
Meet Your Mentor
Janez Sebenik is a systems strategist and freedom-focused entrepreneur who’s helped hundreds of course creators turn their scattered, high-stress businesses into streamlined, scalable machines.
He’s spent the last decade building and advising digital education brands—leading marketing, operations, and growth inside a multimillion-dollar course business, and running a performance agency that’s powered launches for top creators.
Today, Janez leads Online Course Agency, where he helps creators build the backend systems their business needs to scale—without burning out or hiring a huge team.
He lives a location-independent life with his wife and daughter, having turned his own vision of freedom into a system-supported reality.
His mission? To help you install the structure your business has been missing—so you can finally stop running on hustle, and start scaling with clarity.
Janez Sebenik
Co-Founder and CEO - Online Course Agency
Frequently Asked Questions
Who is this course for?
This course is for online course creators, coaches, and educators who want to build a business that doesn’t break when they step away.
Whether you're a solopreneur stuck in fulfillment—or you're building a small team and need structure—this course gives you the blueprint.
You don’t need to be at a certain revenue level. You just need to be ready to stop duct-taping your operations and start running on a real, scalable foundation.
Can I give this to my VA or operator?
Absolutely. If you want to delegate the buildout, this is the perfect system to hand off.
You can give access to a VA, operations manager, or project lead—they’ll follow the modules and use the templates to implement your entire Course Creator OS.
Is this just for creators using Kajabi or Thinkific?
Nope. This works no matter what platform you use—Kajabi, Teachable, Thinkific, Podia, Skool, even custom LMS setups.
The frameworks aren’t tied to any software. They're built to work across tools—and give you structure, no matter your stack.
Do I need a team to implement this?
Not at all. If you’re solo or working with freelancers, you can do this yourself.
If you do have a team, this system helps them stop relying on you for every decision—and finally gives them clarity, ownership, and momentum. Either way, it reduces founder dependency.
How much time do I need to commit?
Expect to spend 2–3 hours per week for 10 weeks. Some founders batch it all in a weekend, others chip away weekly. Either way, you’ll be building inside your real business—not learning theory.
What if I fall behind?
You’ll have lifetime access. Whether you finish it in 30 days or 6 months, the system will be waiting for you. The key is not speed—it’s actually installing the structure.
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