CASE STUDY
From 0 profits in 1 year to $101,296 in sales in 2 months
CASE STUDY
From 0 profits in 1 year to $101,296 in sales in 2 months
This Client came to us with a business that averaged $3k-$4k per month in sales over the past year.
As you can see on the image below, the vast majority of those profits actually came from two short-lived sales: the launch sale when she started her business a year ago, and the Black Friday mega discounted sale.
Outside of that, the business made $1k-$2k in sales, even though she had hired help with Facebook ads and was spending money on Facebook.
At best, she was breakeven.
At worst when you consider the time and resources invested, she was losing.
She felt that she was failing as an online business owner.
Just before she asked me for help, she'd actually given up on advertising, and stopped running ads. The death of any business, let alone an online course business.
New customers are the lifeblood of any business.
But, as any smart business owner, she knew she needed help, and she reached out. The rest, as they say, is history.
Can you spot on the chart below where she started working with us? ;)
Within two months of starting to run Facebook ads, we’ve generated over $101k in sales:
We started slow, and scaled as the profits grew.
On Day 1, we spent $28 and made $72 in sales.
By the end of Month 1 (April 2021), we were spending over $1164/day on ads, scaling so fast we had to open 4 mote Facebook ad accounts because Facebook wouldn’t allow a relatively new advertiser to spend so much on 1 account.
In other words, we were making so much profit, Facebook couldn’t keep up with our desire to spend more and more each day.
Here you can see the breakdown of ad spend during Month 1 (April 2021):
We spent $15,944 in April 2021, and generated $57,122 in course sales for Brooke, for a total net profit of $41,178.
That’s more than she sold in the entire year before working with us! We are in the middle of month 2, and things are not slowing down - on the contrary. May 2021 is set to break April’s record, if the last 30-day trend is anything to go by:
And she is just getting started.
She’ll be adding Youtube ads this month to push her sales past the $100k/month mark, and try and reach the mythical 7 figures by the end of the year.
Not bad for a business that was struggling to make any profits for a year, and for a business woman that started to think she was failing online and even stopped advertising altogether.
